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SCENT MARKETING


WHERE ART MEETS SCIENCE

WHAT IS SCENT MARKETING?

Scent Marketing is a form of ambient scenting that targets visitors sense of smell in away from spaces, normally through the use of scent diffusers. Often referred to as sensory marketing, strategically chosen scents are chosen by businesses to attract new audiences and engage with their customers on a deeper level.

USE SCENT TO REACH NEW AUDIENCES

Scent Dosing

SCIENCE

SCIENCE

SCIENCE

The science of ambient scenting, known as olfaction, is a complex interplay between our olfactory system and the brain. When we encounter a scent, volatile molecules from the substance stimulate sensory receptors in the nose.

Olfactory Signal - brain

SIGNAL

SCIENCE

SCIENCE

Receptors send signals to the olfactory bulb, a structure in the brain responsible for processing scent information. The olfactory bulb then communicates with various brain regions, including those associated with memory and emotions.

Woman smelling cotton flowers

LINK

SCIENCE

LINK

The network of neural connections formed during this process contributes to links between scent and memory. The role scent marketing & scent diffusers can play, helps us appreciate how aromas can influence our behaviours.

Adding a simple scent, such as that of freshly baked goods, to a retail environment (a home goods store) increased sales by nearly 25%.


Alan Hirsch, The Smell & Taste Research Foundation

CREATE MEMORABLE MOMENTS

Aromatherapy ingredients for scent marketing

Aromatherapy for the soul

Essential oils, such as lavender and chamomile, are known for their calming properties. Exposure to these scents through ambient scenting or in scent marketing can help soothe the nervous system, helping to alleviate stress.

Old man with pink shirt smelling flowers scent marketing

Help make scents of the past

Different to other sensory information, olfactory signals have a direct and instant connection to the olfactory bulb, creating a powerful link between scent and memory.

group of friends hugging looking out into sunset - EDGE scent marketing

Scent and social bonds

Scent can strengthen social bonds by triggering positive emotions and shared memories amongst friends and family, fostering a sense of connection and familiarity.

SEE OUR SCENT DIFFUSER RANGE

DIFFUSING WITH A DIFFERENCE

Adding a subtle citrus scent in a simulated car showroom led participants to evaluate the cars more positively and perceive the environment as more luxurious.


Eric Spangenberg, The College of Business, Washington State

SCENT MARKETING

Crafting unique scents for brands and businesses

In the ever-evolving landscape of marketing, businesses are constantly searching for innovative ways, such as scent marketing, to captivate their audience and create memorable brand experiences. EDGE By Piazza can create signature scents that work through our Sense Control Scent Diffusers, that not only represent a brand but also enhance the overall customer experience.

Bright Fruits as fragrance

SCENT IN SPACES

AIRPORTS

AIRPORTS

AIRPORTS

Scent in spaces - scent marketing - airports

Airports can use scent marketing by infusing calming scents like lavender at gates to reduce stress. Additionally, signature scents in airport lounges can enhance brand identity.

CASINOS

AIRPORTS

AIRPORTS

Scent in spaces - scent marketing - casinos

Monika Lisjak published research in the Journal of Marketing Research, that found introducing a subtle rose fragrance in a casino setting led to an increase in overall spending at the tables. 

CINEMAS

AIRPORTS

CINEMAS

Scent in spaces - scent marketing - Cinemas

Cinemas use scent marketing with a popcorn scent to evoke a unique movie-watching experiences. Thematic aromas & ambient scenting based on film genres can immerse audiences in the storyline.

EVENTS

EVENTS

CINEMAS

Scent in spaces - scent marketing - Events

A Journal of Business Research article revealed fragrances that matched the event themes, enhanced attendee experience, brand recall and dwell time. 

GYMS

EVENTS

HOTELS

Scent in spaces - scent marketing - Gyms

Gyms using scent marketing via scent diffusers, with scents like peppermint, can positively influence exercise & motivation (Raudenbush, 2001). 

HOTELS

EVENTS

HOTELS

Hotels

Scent marketing that targets hotel areas, can enhance guest experiences, with ambient scenting influencing satisfaction and willingness to return (Hultén et al).

OFFICES

OFFICES

OFFICES

Scent in spaces - scent marketing - Offices

Focus-enhancing scents like peppermint or eucalyptus are popular choices for scent marketing - office exposure to scent diffusers and ambient scenting shows improvements in cognitive performance and memory.

RETAIL

OFFICES

OFFICES

Scent in spaces - scent marketing - Retail

Scent diffusers can help Scent Marketing in retail spaces influence consumer behaviour and product perception. Research found that certain scents increase time spent in stores, purchasing intentions and positive perceptions.

SPA

OFFICES

SPA

Scent in spaces - scent marketing - Spa

A study found (in the International Journal of Neuroscience), that aromatherapy and ambient scenting in the form of scent diffusers, can significantly reduce stress and promote relaxation and help rejuvenate. 

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