USE SCENT TO REACH NEW AUDIENCES
SCIENCE
SCIENCE
SCIENCE
The science of ambient scenting, known as olfaction, is a complex interplay between our olfactory system and the brain. When we encounter a scent, volatile molecules from the substance stimulate sensory receptors in the nose.
SIGNAL
SCIENCE
SCIENCE
Receptors send signals to the olfactory bulb, a structure in the brain responsible for processing scent information. The olfactory bulb then communicates with various brain regions, including those associated with memory and emotions.
LINK
SCIENCE
LINK
The network of neural connections formed during this process contributes to links between scent and memory. The role scent marketing & scent diffusers can play, helps us appreciate how aromas can influence our behaviours.
CREATE MEMORABLE MOMENTS
Aromatherapy for the soul
Essential oils, such as lavender and chamomile, are known for their calming properties. Exposure to these scents through ambient scenting or in scent marketing can help soothe the nervous system, helping to alleviate stress.
Help make scents of the past
Different to other sensory information, olfactory signals have a direct and instant connection to the olfactory bulb, creating a powerful link between scent and memory.
Scent and social bonds
Scent can strengthen social bonds by triggering positive emotions and shared memories amongst friends and family, fostering a sense of connection and familiarity.
SCENT MARKETING
Crafting unique scents for businesses
In the ever-evolving landscape of marketing, businesses are constantly searching for innovative ways, such as scent marketing, to captivate their audience and create memorable brand experiences. EDGE By Piazza can create signature scents that work through our Sense Control Scent Diffusers, that not only represent a brand but also enhance the overall customer experience.
SCENT IN SPACES
AIRPORTS
AIRPORTS
AIRPORTS
Airports can use scent marketing by infusing calming scents like lavender at gates to reduce stress. Additionally, signature scents in airport lounges can enhance brand identity.
CASINOS
AIRPORTS
AIRPORTS
Monika Lisjak published research in the Journal of Marketing Research, that found introducing a subtle rose fragrance in a casino setting led to an increase in overall spending at the tables.
CINEMAS
AIRPORTS
CINEMAS
Cinemas use scent marketing with a popcorn scent to evoke a unique movie-watching experiences. Thematic aromas & ambient scenting based on film genres can immerse audiences in the storyline.
EVENTS
EVENTS
CINEMAS
A Journal of Business Research article revealed fragrances that matched the event themes, enhanced attendee experience, brand recall and dwell time.
GYMS
EVENTS
HOTELS
Gyms using scent marketing via scent diffusers, with scents like peppermint, can positively influence exercise & motivation (Raudenbush, 2001).
HOTELS
EVENTS
HOTELS
Scent marketing that targets hotel areas, can enhance guest experiences, with ambient scenting influencing satisfaction and willingness to return (Hultén et al).
OFFICES
OFFICES
OFFICES
Focus-enhancing scents like peppermint or eucalyptus are popular choices for scent marketing - office exposure to scent diffusers and ambient scenting shows improvements in cognitive performance and memory.
RETAIL
OFFICES
OFFICES
Scent diffusers can help Scent Marketing in retail spaces influence consumer behaviour and product perception. Research found that certain scents increase time spent in stores, purchasing intentions and positive perceptions.
SPA
OFFICES
SPA
A study found (in the International Journal of Neuroscience), that aromatherapy and ambient scenting in the form of scent diffusers, can significantly reduce stress and promote relaxation and help rejuvenate.
MOVING FRAGRANCE FORWARD
CONTACT US
Address: Piazza BV | Vlimmersebaan 136 Unit 6
2275 Wechelderzande | Belgium
Tel: +32 (0)3 366 25 45 | email: sales@piazza.be